East Java, Indonesia
Custom ERP and billing, AI agents, web applications and SaaS for logistics and manufacturing businesses in Surabaya. Built by Flip Retail in Jaipur, India, and delivered remotely, with working software every two weeks.
National tax, e-invoicing and data rules, with sources: Indonesia guide. General information, not legal or tax advice. Last reviewed October 2026.
01 — Local economy
Shipping lines serving Kalimantan, Sulawesi and the eastern islands run out of Tanjung Perak, which makes the city the trading gateway to eastern Indonesia. Kretek maker Sampoerna began here, Semen Indonesia and Petrokimia Gresik operate cement and fertiliser plants in neighbouring Gresik, and state shipbuilder PAL builds naval and commercial vessels on the waterfront. Food, furniture and consumer-goods factories fill the Rungkut and Sidoarjo estates.
Indonesian, Javanese and Madurese
02 — Industries
What we would build first for the industries Surabaya is known for.
04 — Working together
Jaipur is 1 h 30 min behind Surabaya all year. A 09:00 start there is 07:30 in Jaipur. Standard 09:00–18:00 office days overlap by 7 h 30 min, which is enough for live calls, demos and same-day answers.
Local time, standard time.
It has been an amazing experience — the skills and knowledge he brings is a game changer.
50+ projects for 30+ clients in 11 countries over six-plus years.
05 — FAQ
Yes, remotely. Flip Retail is a software studio in Jaipur, India, with no office in Surabaya; discovery happens on video calls and you get working software every two weeks.
Jaipur is 1 h 30 min behind Surabaya all year. A 09:00 start there is 07:30 in Jaipur. Standard 09:00–18:00 office days overlap by 7 h 30 min, which is enough for live calls, demos and same-day answers.
For Indonesian, yes: current language models handle it well, including mixed-language messages. Support for Javanese and Madurese is more limited, so we test with real customer messages before committing to it, and route anything the agent is unsure about to your team.
Usually one module that fixes the most expensive problem first. For logistics & ports that is often job & shipment costing and warehouse management (bins, put-away, picking). It goes live early, and the rest of the system follows in two-week increments while your team is already using it.
Contact
Tell us about the process you want fixed. We reply within one working day.